Website Traffic Sources: What Are the Different Types?
As the leading digital marketing agency, we want to ensure that you're fully aware of all of the different website traffic sources available to you. To make sure that you get the most value out of the content you create, it's crucial that you're able to measure the success of your efforts across all traffic channels. You might be wondering where your site visitors come from and why they end up on your page in the first place. There are many different ways to get website traffic, but the most important ones include:   SEO – Search Engines, Social Media, Directories, News Feeds   If you’re interested in getting some free traffic but don’t want to pay for ads, social media and directories can be a great source. However, it takes a bit of effort to get there. This is another area where a blogger needs to do their homework and make sure that they aren’t wasting their time.   Referral Marketing – Direct Traffic from Other Websites   It’s called referral marketing and it’s basically one of the best sources of traffic and leads. In fact, it’s one of the easiest and most powerful ways to get free website traffic. The process is simple and there’s no guesswork involved. Once you understand the referral marketing process you can start attracting new customers from any website. When a customer wants to buy something online, he or she goes to a specific website. This website has ads promoting different products that the website owner sells. The customer clicks on those ads and this gives the website owner an opportunity to sell the product to the customer. Sometimes this is known as “direct traffic sources” because it is being generated by other websites. These websites are referred to by other websites. For example, if you’re a fitness website, then you may refer customers to another website that sells supplements. This is called “referral traffic.” Sometimes, you can earn money by sending links to your website to other websites. This is called “affiliate marketing.” This is a type of referral marketing.   Email Marketing – A Continual Stream of Leads   The most common form of email marketing is known as transactional email. These emails usually promote a product or service or seek to sell a product. Transactional email also includes those promotional emails we all get on our phones from various apps and websites. These emails are automated and typically follow a set of rules, but they are not personalized. For example, if I open an email from Netflix promoting a new movie and I don't have any plans to see that movie, I'm likely to delete the email.
Affiliate Marketing – Promote Another Site’s Products or Services   In affiliate marketing, you promote another site’s products or services to potential customers. The customer signs up to receive emails from you or visits your site, and if he or she decides to purchase the products or services, you get a commission for those sales. You’ll need to have a large number of quality backlinks to get started. This will help your search engine ranking and increase the likelihood that a visitor who lands on your site will be converted into a sale.   Organic Marketing – Google Ads and Other Advertising   Now, Google’s own advertising platform is getting a bit more organic. Google’s search ads have been on the receiving end of many complaints over the years for being too focused on showing results that drive revenue for advertisers. Now the company is looking to get back into organic search results by adding content that isn’t just created for the sake of ads.   Paid Traffic – Pay-Per-Click Ads, Display Ads, Social Media Ads   Once you're ready to begin your SEO campaign, there are two main types of traffic sources that you can use to get started. These traffic sources include PPC (Pay Per Click) Ads, Display Ads, and Social Media Ads. PPC (Pay Per Click) ads are the first source that most people turn to when looking to increase traffic to their site. They are also one of the easiest ways to start increasing the amount of traffic you get on your site. There are different types of traffic sources like direct traffic, social media traffic, organic traffic, etc. You must have heard about direct traffic and social media traffic at least. Direct traffic means traffic coming from search engines and social sites. Social media traffic means traffic coming from Facebook, Instagram, Twitter, LinkedIn, etc. Both are a part of internet marketing.